How We Got Here.

Key Milestones:

• Manage Subscriptions & In-Card Power-ups: Renamed 'Manage Invoices' to 'Manage Subscriptions' across the billing dashboard to eliminate merchant confusion and align with AI assistant instructions. Active subscribed power-ups now render directly inside the top Active Subscription card, with direct Configure and Manage buttons on every add-on card.
• Subscribed Powerups Auto-Activation: Subscribing to any individual power-up now automatically enables it by default and immediately displays it under 'My Active Tools' in your Shop Dashboard, ensuring zero confusion about tool availability while preserving the freedom to deactivate whenever you choose.
• Storefront Footer Brand Logos: Replaced the generic single-letter badge in the storefront footer with your uploaded store logo in a sleek, high-contrast squircle badge that looks crisp across Light, Dark, and Twilight modes.
• Free Shipping Setup Helper: Added clear inline guidance under Flat Delivery Fee across shop settings and onboarding — set the fee to £0.00 to enable free shipping on your storefront.
• Reorganised Identity Dashboard: Moved the store short description, bio, physical address, and postcode directly above the Live URL section for faster, more intuitive shop setup.
• Consolidated Payment Controls: Cleaned up duplicate payment method checkboxes from the Identity tab, keeping all payment toggles organised on the dedicated Payments & Payouts tab.
• AI Policy Generator Polish: Refined the Terms & Conditions and Privacy Policy textareas with sleek, lightweight placeholder text for a clean, professional aesthetic.
• Order Refund Contrast Fix: Fixed text visibility in the dashboard refund modal in Light Mode so refund amounts and customer details are crisp and legible.
• Unlimited Free Dashboard Assistant: Merchant AI chat in the dashboard now incurs zero token charges (100% free), preserving your AI token balance strictly for customer-facing storefront power-ups.

Key Milestones:

• Dual Add-On Action Buttons: When viewing locked tools on Starter, you now see two clear options: activate just that add-on for a small monthly fee (£1.49–£4.99/mo) or upgrade to Pro with everything bundled.
• Subscription Safety: Activating, updating, or cancelling an individual add-on power-up never alters or cancels your main store subscription.
• Free Packing Slips & Thermal Shipping Labels: Removed all paywalls on order fulfilment. Every merchant can now download professional PDF receipts, kitchen/packing slips, and standard 6x4 delivery labels straight from their order list.
• 1-Week Booking Horizon: Added a 'Next 1 week' option to future booking windows so weekend bakers and batch makers can restrict orders to the immediate upcoming week without bookings spilling too far ahead.
• Clean Whole-Number Trade Discounts: Percentage discount arrows in the B2B Wholesale Power-Up now step up and down in clean whole units of 1% (e.g. 10%, 20%, 30%) instead of awkward decimal fractions (0.01%), preventing accidental 10.04% rates.
• Verified Trade Wholesale Passcodes: Ensured B2B wholesale discount passcodes apply smoothly and accurately save through server checkout without reverting to retail pricing.

Key Milestones:

• Automatic Appointment Slots: Salons and service providers no longer have to build timeslots manually. Whizzly calculates available times directly from your weekly opening hours and service duration.
• Independent Collection Windows: Product shops and batch bakers can now set special pickup days (such as Saturday 10:00–14:00) that work even when standard store doors are closed.
• Buffer Windows Between Clients: Set an automatic 15, 30, or 45-minute breather between appointments for sanitisation, prep, or travel time.
• Double-Booking Prevention: Temporarily holds slots while a customer completes their details so two clients never accidentally book the same chair or appointment.

Key Milestones:

• Two Simple, Honest Plans: Starter at £9.99/mo with everything needed to launch, and Pro at £24.99/mo with all 30+ growth power-ups and AI tools included for £0 extra.
• 0% Platform Transaction Fees: We never take a cut of your hard-earned revenue. 100% of customer order payments flow directly to your bank account via Stripe.
• Real UK Team Support: Friendly, human customer support based in the UK, active 8am–8pm, 7 days a week, alongside instant AI guidance.
• Official UK Company Identity: Published official Companies House registration details (#17380895) and statutory address across all documents and merchant receipts.
• 100% White-Label Branding: Showcase your own brand colours, logos, and custom accent styles with zero forced platform watermarks.

Key Milestones:

• 3 Dedicated Store Workflows: Specialised modes for Products (retail, makers & bakeries), Services (salons & beauty), and Takeaways (food & coffee) so you only see what your business needs.
• 1-Tap Mobile Checkout: Lightning-fast customer experience built for smartphones, supporting Stripe card payments, Apple Pay, Google Pay, and Cash on Collection.
• Instant WhatsApp & Email Orders: New orders arrive immediately on WhatsApp and email with complete buyer information, item notes, and one-click live tracking.
• Printable QR Counter Cards & Menus: Generate high-resolution printable QR codes in one click for shop windows, tables, market stalls, and counter stands.
• 3 High-Contrast Display Themes: Merchants and shoppers can seamlessly switch between Crisp Light Mode, Matte Obsidian Dark Mode, and Cosmic Navy Twilight Mode.

Key Milestones:

• Automated Digital File Vault: Deliver PDF guides, presets, music tracks, and digital files directly in WhatsApp with single-use expiring download links.
• License & Serial Key Pools: Sell software keys, digital vouchers, or membership access codes with auto-popping serial pools.
• Official /llms.txt AI SEO Standard: Feeds structured markdown catalogues directly to conversational AI search engines without scraping friction.
• 1-Tap Quick Buy Links: Generate dedicated 5-second checkout shortlinks for Instagram Lives, TikTok drops, and WhatsApp Stories.

Key Milestones:

• Digital Stamp Loyalty Cards: Turn one-time shoppers into loyal regulars with a digital stamp passcard that saves directly on their phones.
• Abandoned Cart Reminders: Help customers complete their order by automatically sending a friendly reminder on WhatsApp and Email when they leave items in their cart.
• Client Intake Questionnaires: Collect consultation notes, hair history, or allergies prior to service appointments with custom forms.

Key Milestones:

• B2B Trade Wholesale Passcodes: Unlock bulk trade discounts and minimum order quantities with private passcode gates.
• Mystery Box & Lucky Dip Builder: Package surprise mystery bundles with secret item notes for packing slips.
• Automated 'Notify Me' Stock Alerts: Customers enter their WhatsApp number to get pinged automatically when a sold-out product is back in stock.

Key Milestones:

• Next.js 15 App Architecture: Rebuilt from the ground up for blazing fast mobile checkout and instant cloud database sync.
• Live Side-by-Side Phone Simulator: See your storefront update in real time as you edit items, change colours, or tweak opening hours.
• Modular Power-Ups App Store: Activate extra capabilities only when you need them without cluttering your main dashboard.

Key Milestones:

• Takeaway Ordering: Custom workflow for food businesses including table QR numbers, allergy notes, and collection time slots.
• Service Appointment Calendar: Bookable service durations, staff selection, and appointment slots.
• Industry Onboarding: Onboarding flow that tailors navigation and terminology to your specific trade.

Key Milestones:

• Automatic WebP Image Conversion: Product and menu photos are automatically compressed without losing visual quality.
• Global Edge Caching: Caches storefronts close to shoppers for near-instant page transitions.
• Smooth Skeleton Loaders: Seamless UI loading states while fetching large menus or product catalogues.

Key Milestones:

• Pinned Announcement Banners: Broadcast holiday cut-off dates, vacation alerts, or flash offers across the top of your shop.
• Gift Wrapping Upcharges: Allow shoppers to add gift boxes, ribbon, and personal handwritten gift notes at checkout.
• Price Masking: Automatically hide prices on packing slips when an order is flagged as a gift.

Key Milestones:

• Custom Google Search Metadata: Define your exact store meta title and description for higher search rankings.
• Rich WhatsApp & Social Preview Cards: When you share your store link, it automatically displays your logo, store name, and description.
• Automatic Sitemaps: Search engine crawlers can index every product and service in your catalogue without friction.

Key Milestones:

• Brand Accent Colours: Pick any colour with live preview to style buttons, highlight badges, and link accents.
• Corner Styles: Switch between sharp modern edges, soft rounded corners, or organic pill shapes.
• Hero Banners & Badges: Add custom store bios, operating badges, and category quick-filter pills.

Key Milestones:

• 1-Tap Apple Pay & Google Pay: Customers check out in under 10 seconds without having to type out long 16-digit card numbers.
• Direct Stripe Payouts: Funds transfer directly into merchant bank accounts with 0% platform commission.
• Klarna & Clearpay Support: Allow shoppers to split purchases into flexible interest-free installments.

Key Milestones:

• Multi-Option Variants: Add size (S, M, L), colour (Black, Sage, Cream), or flavour options to any product.
• Variant Price Overrides: Charge different prices for premium variations (e.g. +£4 for Extra Large).
• Per-Variant Stock Levels: Never oversell specific sizes while others remain in stock.

Key Milestones:

• Recent Order Notifications: Displays subtle popups like 'Someone in Bristol just ordered...' to build trust.
• Low Stock Urgency Badges: Shows 'Only 2 remaining!' when item inventory drops below thresholds.
• Conversion Tracking: Track checkout conversion improvements from social proof.

Key Milestones:

• Repeat Buyer Tracking: See which customers order most frequently and who your top spenders are.
• Order History Dashboard: Clean visual overview of revenue, popular items, and peak trading hours.
• CSV Order Exports: Download your complete order history for bookkeeping and accounting.

Key Milestones:

• Spreadsheet CSV Import: Upload hundreds of items in one go with automatic column mapping.
• Drag-and-Drop Image Uploader: Attach multiple high-resolution photos to products effortlessly.
• Instant Bulk Editing: Update prices or stock quantities across multiple items at once.

Key Milestones:

• Inventory Count Tracking: Deducts stock automatically whenever an order is completed.
• Sold Out Badges: Automatically disables checkout on out-of-stock items so customers can't order what isn't available.
• Low Stock Email Alerts: Ping store owners when stock dips below reorder levels.

Key Milestones:

• Passcode Protected Shops: Lock catalogue access behind a private customer password.
• Minimum Order Values: Enforce minimum order sizes (e.g. £100 minimum) before permitting checkout.
• Volume Discounting: Automatically calculate discounts when buyers purchase in cases or bulk quantities.

Key Milestones:

• Direct Bank Transfer (BACS): Display sort code and account number with instructions after order placement.
• Cash on Delivery & Collection: Clear options for local delivery drivers and in-person customer pickups.
• Manual Payment Status: Mark offline orders as 'Paid' directly inside your dashboard once funds clear.

Key Milestones:

• Merchant Admin Panel v1: First dashboard allowing makers to add, edit, and organize products without touching code.
• WhatsApp Cart Integration: Customers compile items into a basket and send the formatted order directly into WhatsApp.
• Mobile Responsive View: Clean layout optimized for smartphone shoppers.

Key Milestones:

• The Original Spark: Built to help independent local businesses continue selling during lockdown without hefty platform commissions.
• 1-Tap WhatsApp Checkout Concept: Proved that customers prefer direct chat ordering over clunky 5-step traditional checkout forms.
• Zero-Commission Manifesto: Established our core principle that platforms shouldn't eat into small businesses' margins.